‘Change’ is the one word that can sum up Newcastle United since last year’s takeover.
Everything has changed, both on the pitch and behind the scenes. New owners have brought new hope and ambition, whilst appointing a new manager with fresh ideas. That decision has already paid dividends, with Eddie Howe enjoying a sensational start to his Toon tenure.
We’ve also seen investment in the squad, with big name arrivals blended with sensible additions. Bruno Guimaraes is the pick of the bunch – we never could have attracted someone like him without the takeover.
Then you’ve got the changes behind the scenes. St James’ Park is looking prettier than it ever has before, while the Sports Direct tat is no more. Shearer’s Bar has returned, while the big man’s statue is finally on club land.
Improvements to the training ground are being made, while big names have arrived or are arriving to call the shorts. Dan Ashworth is the club’s Sporting Director, while Darren Eales’ job as CEO begins on August 6th.
Everything about Newcastle United has changed since October 7th 2021, but the new owners aren’t finished there.
Newcastle looking to make more hires as change continues
According to the Athletic, the Toon owners still have more changes they want to make.
One area of required improvement is sponsorship deals, as that will allow the club to increase their revenue and pump that money back into the team.
That’s why the owners are reportedly looking to hire in-house lawyers, who will oversee the commercial deals the club are trying to conclude. Given the Premier League’s new rules regarding sponsorship, everything will be scrutinised and Newcastle need to make sure the league has no reason to reject any deal they may agree.
On top of that, the Athletic add that Newcastle are bringing in a new supporter liaison officer, while the size of the media department is increasing.
There’s been an increased desire to become more of a presence on social media since the change of ownership – something that is really important for fan engagement.
It’s all a stark contrast to the latter days of Mike Ashley. Disdain and stagnation has been replaced by hope and endeavour. And most importantly change.