The new Newcastle United owners have got egg on their face.

When they decided to relieve Steve Bruce of his duties, they gave themselves an even bigger decision to make.

Choosing a new manager is difficult. It’s a decision that could make or break their first season as Toon owners.

Plenty of names have been linked. There have been ambitious targets and the usual suspects.

Villarreal CF Presented To Unai Emery
(Photo by Jose Miguel Fernandez/NurPhoto via Getty Images)

But the name who jumped to the front of the queue at the start of the week was Unai Emery.

On Tuesday it was claimed that the Spaniard was the leading candidate alongside Eddie Howe. Then came reports that Emery was going to be the next Newcastle manager and that he could be in charge of the side against Brighton on Saturday.

By Wednesday, it was confirmed that Emery was going absolutely nowhere.

Despite a plethora of reports claiming that he was going to be the next Newcastle manager, the Spaniard decided to stay at Villarreal.

 

It was hugely embarrassing for the Newcastle owners, who have already had some wobbly moments since the takeover was completed.

Amanda Staveley and Mehrdad Ghodoussi Meet Newcastle United Staff at St James Park
(Photo by Serena Taylor/Newcastle United via Getty Images)

Even sacking Bruce proved to be difficult, with claims that he wasn’t going to be in charge for the first game against Tottenham. In the end, Bruce was in charge, and the owners were widely criticised for how they handled the situation.

Newcastle owners need sporting director to make football decisions

The speed of the takeover happening has put the new owners in a difficult situation.

They’re having to make big decisions quickly in a world they don’t know. Jamie Reuben is the only consortium member who has experience in the game.

Their naivety has been exposed this week with the Emery situation. The way things were handled was wildly embarrassing and made them look like amateurs.

That’s why the club desperately need to appoint either a sporting director or director of football. The board need to surround themselves with experience.

Newcastle United v Tottenham Hotspur - Premier League
(Photo by James Gill – Danehouse/Getty Images)

They need someone with experience of running a football club who can make the big footballing decisions. They need someone who can create a blueprint for the club and show prospective employers how they intend to take Newcastle to where they want to go.

That was one of the reported complaints from Emery. He allegedly didn’t think the club had a clear vision.

That vision will become clear when they appoint a sporting director, and it is the next major decision that they need to prioritise after Bruce’s replacement is announced.

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