The world and its mother knows that Steve Bruce is a Newcastle fan and that he and his family supported the club growing up, but those reasons are precisely why he should say no to the manager’s job.
It is bound to be his dream job. He is sure to want to be in charge at the club some day. This may well be his only chance to take the role.
We all get that. But if he truly is the fan he always claimed to be, he would see what we see. He would feel how we feel.
As a fan, and taking the job under the parameters on offer from Mike Ashley, while knowing the restrictions placed on predecessor Rafa Benitez, he should be saying “thanks, but no thanks”.
Of course, it is easy for people like me to say that, and you have to ask yourself what we would do if we had the chance. But I just think that fans would respect someone who put their principles before their personal ambition.
Many names shunned the role as soon as they were linked
Steven Gerrard, Patrick Vieira, Mikel Arteta, Jose Mourinho, Arsene Wenger, plus Benitez, did not want to work for Ashley and his ambitionless future, and they do not have the passion for the club that a Toon fan like Bruce has.
If Bruce thinks he will come in, change Ashley’s outlook, and show him what the club needs, then he is foolish.
He will have no say, he will work with minimal control over transfers and he will have to endure the wrath of the fans and media when it all unravels, as he will be the only public face in the firing line, with Ashley and Lee Charnley continuing to hide in the shadows, out of view of the people hoping to hold them to account.
It is precisely why, as a fan, Bruce – more than all those other names – should say “thanks for the offer, but I am better off in Sheffield.”