When news broke of the latest Peter Kenyon ‘bid’ to buy Newcastle, there seemed to be an enormous group yawn from fans, who refuse to be bitten by rumours again.

It never sounded like a legitimate bid, and the comments of the journalist who interviewed Mike Ashley before the season started reiterated as much in his Daily Mail column.

(Photo by Jack Dabaghian/Getty Images)

But he also stated that Kenyon would actually be Ashley’s preferred choice to succeed him, believing he “knows football and would be good for the club”.

Those words could worry some fans, as all they want is a clean break from Ashley, and to hear who he wants to take over the reigns would have the cynics wondering what must be in it for him.

(Photo by Simon Stacpoole/Offside/Getty Images)

Of course, from the brochure that was leaked to the press, it claimed Ashley’s sports shop could retain advertising for as long as it took to pay the final instalment, so immediately there is that.

Newcastle fans want new direction, not just a slight detour

The reason fans were euphoric over the potential Bin Zayed Group bid was partly because they seemed at odds with the current owner and his methodology.

They spoke of doing things completely different to how it is being done now. A new start and new direction.

Of course, it failed to materialise, and we are stuck with the status quo that is Ashley’s tenure.

(Photo credit should read Ian MacNicol/AFP/Getty Images)

If fans are wanting rid of Ashley to see a new dawn at St James’ Park, they may need to hope another potential hero is on the horizon, unfortunately.


With Kenyon’s prospectus, it seemed very much like more of the same, which is why I was never in the least bit excited about it.

Replacing Ashley would be a good thing. But it is his business model, lack of ambition and transfer blueprint that need replacing – not just the man himself.

With Kenyon’s vision, it seemed the characters would change, but the storyline stayed the same, and therefore the ending would also follow the same path.

They may have talked about engaging with fans more, but looking two or three years down the line, I can easily see history repeating itself.

He was Ashley’s preference for a reason, and that alone should send shivers of doubt down the spines of fans.

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