Mike Ashley has long-been derided by Newcastle fans, but the discontent is spilling over into his other business ventures too, with him having to defend himself after his sports company’s AGM on Wednesday.
After a series of setbacks for Sports Direct, he has faced something of a revolt from shareholders, who are unhappy at the way the business is being guided by Ashley.
It led to him making several television appearances afterwards, using them to try to reassure people.
He described himself as “a dinosaur” and – yet again – used his tired old analogy of being painted as a “pantomime villain”, and even had to throw in “I don’t pick the Newcastle team, and I never have”.
Mike Ashley is starting to sound like Donald Trump
He is starting to sound more and more like a British Donald Trump, every time he speaks, with his ramblings often going off on tangents.
Some fans are convinced he is rattled both by his company’s shareholders’ feelings, and the protesting, boycotting Newcastle fans.
The fact that he is making public statements on camera – something he very rarely does – suggest that he is starting to feel the pressure, which given the slump of Sports Direct shares, and the fact that thousands of fans have deserted St James’ Park, he should be.
Newcastle fans were vocal on social media following his tv appearances, and here are a few of the reactions:
That man is a narcissist
— Richie Southern (@RichySouthern) September 11, 2019
You can tell he is lying, his lips are moving!
— Toonfan (@ataylor1892) September 12, 2019
He’s rattled by the fans who are staying away from the ground. For those who say it doesn’t work or won’t work, it is and it does. Make a stand for YOUR club. #nufc
— PaulieWalnuts🔫 (@biggsdarklighta) September 12, 2019
Ha ha he’s rattled.. More an more he feels the need to come out and defend himself
— Gimpa (@markytoonlad) September 12, 2019
He sure is a panto villan
— christopher holmes (@mrcrh11) September 12, 2019
Comments like this are cardiac arrest inducing, everything that is used against him has stemmed from him, even the ‘where’s the money gone’ conspiracies have all been circulated and emboldened by his horrific communication with fans and the general public
— David J G (@DavidJG00615083) September 11, 2019
Ashley is “quite ruthless”
Also quite Incompetent #NUFC
— Keith Allen (@KeithAllen517) September 11, 2019