£900m Man United deal could unlock huge potential for Newcastle going forward

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Newcastle United are in the middle of a kit deal with young sportswear manufacturer Castore which is due to expire in 2027.

Since the PIF-backed takeover of Newcastle went through there have been rumours that the new board weren’t happy with the terms of the deal that Newcastle and Castore entered into under Mike Ashley mere months before his departure. The six-year deal was believed to be worth just £5million a season.

There were even suggestions that Newcastle were about to rip up the deal with Castore after it was reported that Adidas were lined up to take over, but it was later announced that Castore were to remain the official supplier.

Castore have knocked it out of the park with Newcastle’s kit designs this season

In fairness to Castore, they have knocked it out of the park in terms of Newcastle’s kit designs this season with three stunning kits to be worn during the next campaign. However, where Castore fall down is with their customer service and inability to meet demand.

Those issues alongside a paltry deal that sees Newcastle net just £30million from Castore over the duration of the contract means that fans are hoping for a change sooner rather than later if the board are able to negotiate an early release like they did with former shirt sponsor, FUN88.

Today it was revealed that Manchester United are to sign an enormous £900million deal with Adidas to continue as their kit supplier which has Newcastle fans rubbing their hands together in anticipation.

Even the most ardent Newcastle fan must concede that, as things stand at least, Manchester United are still a much bigger club than Newcastle in terms of being a global brand which is why they can attract deals like this.

However, Newcastle are working towards becoming a brand on a similar scale and as such will be able to command insane sponsorship deals like the Man United one in the near future. Now that Manchester United have unlocked the door for £900million deals to be considered fair market value, our board will soon be able to push the boundaries of what they can bring into the club even further.

It may be in Newcastle’s best interest then, to ride out the current Castore deal until its end while the club grows its brand and pushes for success. The plan was always to grow the club in a sustainable fashion, however they didn’t bank on Eddie Howe being a genius and getting Newcastle into the Champions League at the first time of asking which means that our on-field success has out-paced the off-field revenue growth.

Newcastle might be better off waiting for a new kit deal to maximise potential revenue

Next season will be key to determine where Newcastle truly are as a club, whether they can repeat last season’s amazing feat of qualifying for the Champions League and if this is going to be the new norm. If that’s the case then yes, by all means, pursue a new kit deal, but last season was a one-off and Newcastle need to take a bit more time to grow.

In that case we should stay with Castore until 2027 by which time Newcastle should very much be established as a Premier League challenger and Champions League regular which will mean we can demand a much, much better deal from a new kit supplier.

I’m not suggesting that come 2027 we’ll be able to command a £900million contract like Manchester United, but we should definitely be worthy of a deal in-line with the rest of the so-called big six, most of whom earn twice as much in a year as Newcastle will pocket from the entirety of their six-year deal with Castore.