Newcastle United have officially announced plans to update the club crest.
The announcement was made on the club’s official website on Friday afternoon, confirming that steps have been taken to change the crest, which has been in use since 1988.
Newcastle United have been through an immense period of change since the PIF took over the club from Mike Ashley in 2021, but this is undoubtedly the biggest change of all.
The identity of the football club is subject to change following the announcement, and it will only be the fourth change since 1969.
It has been confirmed that the decision will not be taken lightly. The Fan Advisory Board have recommended that the wider fan base should be given a choice of options during a second stage consultation, but no date has been announced yet.
With Newcastle set to make a major change in the near future, the reason why the club have made the decision to update the club badge has been shared.
Why Newcastle United are updating the club badge
The Magpies have confirmed that there is an independently run survey to which season ticket holders and members have been invited to take part. The deadline for that is Friday, 16th May.
Additionally, season ticket holders and members have been invited to a fan consultation workshop on Wednesday, 14th May, to provide more details on why the changes are being made.
In a statement released by the club, it states that the ‘intricate nature’ of the current badge makes it difficult to translate and comes at a big cost.
On Newcastle’s official website, the full statement reads: “As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything – from kits to screens to merchandise.
“So we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?
“This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.
“As football and the world changes, so too must the symbol that unites us.
“This isn’t about walking away from our past. It’s about carrying it forward with pride. The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it.
“Based on what we’ve heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We’ve spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?”
Concept designs for the new crest have yet to be shared by the club.
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Newcastle United club crest decision aligns with stadium announcement
A new club crest does not only mean a change in what is shown on shirts and television screens. It means a whole new era for the club; that is what Newcastle are now.
The new crest design is not the only thing set to change at Newcastle. The club are set to announce their final decision on whether they will expand St James’ Park or build a new stadium at the end of the season.
PIF want Newcastle in a new stadium, which is believed to have a capacity of around 65,000. A new ground would see St James’ Park demolished and replaced with green space, with the state-of-the-art stadium moving to Leazes Park, a stone’s throw away from the existing ground.
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Should they decide to build it, Newcastle’s new stadium would have an ambitious deadline of 2030 to coincide with the PIF’s ‘Project 2030’ plan, which was revealed earlier in 2025.
A new ground would also give Newcastle significantly more matchday revenue in comparison to the numbers they get at St James’ Park.
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