New owners will likely bring a new shirt sponsor to Newcastle United.

A lot is going to change at St James’ Park in the coming weeks, months and years.

On the pitch, new players will arrive thanks to the sudden influx of cash. They will likely be managed by a new man on the touchline.

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A sporting director is reportedly being lined up, while there will hopefully be improvements made to the training ground.

There will also be commercial changes in terms of sponsorship, and reporter Ben Jacobs has given an indication on the route PIF may go down.

What will the next Newcastle shirt sponsor be?

It’s no surprise that PIF reportedly don’t want a betting company on the shirt.

All forms of gambling are illegal in Saudi Arabia, while the UK government are reportedly planning to ban betting companies from sponsoring football shirts.

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According to Jacobs, some sponsor options include a new Saudi airline, Aramco or ‘Visit Saudi’ messaging.


The latter certainly wouldn’t go down well amid sportwashing claims.

Meanwhile, Jacobs suggests that Aramco might be unlikely amid Saudi Arabia’s ‘Vision 2030’ scheme, as they look to move away from promoting oil.

That leaves the airline option, which would be very similar to Manchester City. Their shirt is currently sponsored by Etihad, a UAE-based airline.

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Out of the three options proposed, that would probably be the most desirable for fans.

However, Fun88 will remain the shirt sponsor for now, having agreed a new deal with the club last summer.

Jacob’s thread on PIF’s intentions are certainly interesting, and a decent insight on how the club will be used in Saudi Arabia.

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