While Newcastle United have failed to sign a first-team striker, Crystal Palace have brought in Odsonne Edouard.
The Frenchman arrives from Celtic, with the Eagles paying £14million for his services.
However, the fee may rise to £18.5million. Even with those add-ons, Palace have done an excellent piece of business.
Edouard averaged a goal every other game during his time with Celtic, spending four full seasons at Parkhead. The 2019/20 campaign was his best, netting 29 goals in all competitions.
The 23-year-old was often clinical in front of goal, which isn’t something you can say for Crystal Palace’s forwards in recent years.
He’s a great signing by Palace, and a deal that Newcastle fans will look at with jealousy.
Newcastle need better backup for Callum Wilson
Newcastle have a great striker in Callum Wilson. But he needs better backup.
Dwight Gayle has struggled in recent years, while Joelinton isn’t a natural goalscorer.
On top of that, Wilson has had a lot of bother with injuries during his career. He limped off with a thigh problem against Southampton after netting his second goal of the season.
While Toon fans love the number nine, it’s been clear for a while that we can’t rely on him to stay fit.
And with the Magpies currently playing two up top, the need for more depth is even greater.
Odsonne Edouard could have been a perfect addition for Newcastle
While Newcastle have spent the summer claiming to have no money to spend, teams around them have been investing and strengthening.
Crystal Palace are no different, with Edouard probably their marquee arrival.
He’s a player who would have been perfect for Newcastle.
At £14million, Palace have got a bit of a bargain for a player who is still only 23. A few years of hitting double figures in the Premier League and he’ll be worth three times that amount.
Sadly for Newcastle, they were never mentioned as one of the clubs interested in signing Edouard this summer. He was linked last year, but obviously nothing materialised.
As always, the Magpies are doing the bare minimum to try and survive. This season they’ve gone one further by actually starting the campaign weaker than they ended last season.
We’ll be in big trouble if Wilson picks of a lengthy injury. Gayle has struggled in the Premier League for goals, and so has Joelinton since his £40million arrival.
Bruce does have options in attack, but not ones he can rely on like Wilson.
Edouard could have been that player, but instead he’ll be playing in red and blue. It shouldn’t take the young Frenchman long to prove why Newcastle (and many other clubs) should have been in the race to sign him.