Financial Fair Play (FFP) has proven something of a problem for Newcastle United since the takeover.

While that’s not to say PIF haven’t been able to spend money of course but looming FFP restrictions are something Eddie Howe has frequently discussed.

Until the club start to make more money off the field, there will be limitations on what they can do on it.

Newcastle United Pre-Season Training Session
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Having invested heavily over the last few windows, there is thought to be little wiggle room when it comes to spending further.

Hopefully, however, that is changing.

New sponsorship deals on the way for Newcastle

According to The Chronicle, new sponsorship deals are on the way.

They suggest that, coupled with transfer funds being left over from earlier this season, could help Newcastle push for Watford’s Joao Pedro.

The Brazilian was a target over the course of the summer and is believed to be of interest once more. Interestingly, they claim a squad overhaul is expected too, given the doors easing of FFP can open.

AC Milan are also said to be keen on the forward but could struggle to match Watford’s demands.

Pedro has scored 10 goals while registering four assists in 28 Championship starts this season.

Despite signing a new contract in September, Watford don’t look likely to get promoted from the second tier, weakening their bargaining position.

Both Howe and sporting director Dan Ashworth were reportedly keen on the 21-year-old, who could now cost over £30m.

Watford v West Bromwich Albion - Sky Bet Championship
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FFP shackles unleashed is an exciting development

While Howe has stressed FFP will loom for years to come, chipping away at it by getting new deals off the pitch can only be a good thing.

Newcastle’s first XI is as competitive as they come but their squad options arguably lack when compared to the teams around them.

In order to build a squad, more money needs to be spent – perhaps even on players with no obvious starting berth right away – so some help on the FFP front is most welcome.

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