“We’re back,” said KBA Agency on Twitter. And Newcastle fans from all over sent fitting ‘welcome back’ messages to the PR company.
Keith Bishop runs the agency, and one of his clients is Mike Ashley, which of course means there’s a frosty relationship between Bishop and the Toon Army.
So much of Ashley’s Newcastle has been a PR spin. The club even admitted that they “repeatedly and intentionally misled the press, public and the fans of Newcastle United” during the Kevin Keegan tribunal following the Toon legend’s departure from St James’ Park.
Every time there’s a bit of takeover talk or a transfer target emerges in the press, a lot of fans think it’s just a PR move to ensure that season tickets are bought and attention deflects from the running of the club.
In the August 2017 edition of the KBA newsletter, they praise Ashley’s Sky Sports interview with David (they call him Daniel) Craig as: “An honest and open piece about 10 years as the owner of Newcastle United FC.”
Hmm, that’s not how I remember it. The newsletter also congratulates Derek Acorah on coming fourth in Celebrity Big Brother. That was the headline news. Give it a read if you fancy a giggle.
And after a year away from twitter, the PR agency confirmed today that they are back on the social networking site. And as expected, Toon fans sent a plethora of messages, just like they do to anyone who has wronged them. Don’t believe me? Just ask Rio Ferdinand.
Newcastle fans ‘welcome back’ KBA Agency to Twitter
It’s been almost a year, but we’re back!
— KBA Agency (@KBA__Agency) June 18, 2019
Very kind of you to give #nufc fans something to do on a quiet news day.
— Rafa (@Rafabingo1) June 18, 2019
Does your company do a ‘fit and proper test’ on potential and current clients?
— PBboss (@Telwhi12) June 18, 2019
Your top clients were a Page Three Girl and a Bay City Roller till you started taking money from #nufc to work against our fans and manager.
— 𝙷𝚊𝚗𝚘𝚒𝚃𝚘𝚘𝚗 #nufc #AshleyOut (@HanoiToon) June 18, 2019
Absolutely NO COMMENT!!!
— Steve Harrop (@swervytoon) June 18, 2019
— Raj Bithal (@Biffarinho) June 18, 2019
That went well. Awesome PR. Couldn’t happen to a nicer bunch of lads and lasses. Next time don’t come back (not that anybody cares).
— Joe Fowler (@KumaYama100) June 18, 2019
I’d hate for anyone to consider leaving a negative google review for you Keith. Especially after you’ve reset your google ratings! All the best with your fresh start#TOGOOGLE!
— Ian (@ian_riches) June 18, 2019
If Mike Ashley sells, all your social media problems go away. I really hope your return to social media is a subliminal sign that you and Ashley are soon finished with the club.
— Dell ◻️◼️ (@agbnufc) June 18, 2019
Returning to Twitter BEFORE an #NUFCTakeover has taken place appears to be a PR disaster judging by the responses to this tweet. Oops.
— Mark (@Mark74NUFC) June 18, 2019