New Premier League rules mean Newcastle United will be allowed to agree sponsorship deals with Saudi-based companies.
There had been a temporary ban on sponsorship deals going through in the top flight, such was the fury towards the Magpies’ Saudi-backed takeover.
The deal caused outrage across the division, leading to a one-month ban on sponsor deals being agreed. This was in fear that Newcastle would agree outrageous deals that didn’t reflect market value.
However, there wasn’t any concern over the years where Mike Ashley agreed equally as outrageous deals that didn’t reflect market value either. But that’s because they were below market value, rather than above it…
Now the rules have been changed. Following a vote from Premier League clubs, all new sponsorship deals must be approved by the league’s governing body. However, deals with companies related to the club’s owners will be allowed.
That’s good news for the Magpies, who will likely end up being sponsored by a Saudi-based company. Some fans are already predicting that it could be Aramco.
But all deals will be judged by the Premier League to see if they reflect fair market value.
This seems like the best solution to a messy situation. Newcastle won’t be allowed to agree over the top sponsorship deals with companies close to PIF, and nor should they be able to.
But nor should they be banned from making deals with Saudi Arabian companies. Plenty of other clubs do business with club-linked companies, so why should Newcastle be treated differently?
This solution should suit all parties, and Toon fans are excited to see who the club will announce as new sponsors now that the Premier League’s ban has been lifted.