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Demba Ba has an important question for the Newcastle United owners

Former Newcastle United striker Demba Ba has praised the new Toon owners, but wants to know more about their ambitions.

The Magpies were taken over last October, ending an incredibly long saga that felt like it was never going to reach a conclusion. Rumours of a bid from the consortium first emerged in January 2020, and it took until October 2021 to complete the deal.

Everything has changed since then, with renewed hope and optimism engulfing Tyneside. Eddie Howe is the manager, and big signings are being made.

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However, it hasn’t gone totally as expected. When the takeover was announced, a lot of people thought crazy money would be spent on superstar names.

But that hasn’t happened. A sensible approach has been favoured, and Ba believes that is ‘smart’.

Demba Ba comments on the new Newcastle owners

The former Toon striker has been interviewed by i News, and discussed Newcastle’s approach compared to Manchester City and Paris Saint-Germain.

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“It looks like a long-term thing for them,” he said.

“Everyone was expecting something like Manchester City from Newcastle but actually no.

“My question is what are the long-term goals? For City, for PSG you understood straight away what their goal was – we need to win the Champions League, no matter how. We must build our legacy and how much will it cost us? We don’t care.

“With Newcastle United it’s like they came in, everyone expected them to splash the cash and kill the transfer market but no. They are building a team rather than buying individuals and I would like to know what their objectives are this season, five years down the road and 10 years down the road.

“I’m sure they would like to win the Champions League but the way they are moving forward they are building the foundations. And I think it’s smart.”

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Sensible approach will pay dividends

In defence of the Newcastle owners, they did specify what they want to achieve shortly after the takeover was confirmed.

Amanda Staveley said in an interview that she wants the club to win the Premier League within the next five to 10 years. So that’s the answer to Ba’s big question.

In terms of this season, the Newcastle owners will surely just want to keep progressing. They must understand that with the money invested, it will still be very hard to qualify for Europe.

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Even if there are specific goals, they aren’t going to be made public. It would only serve to put pressure on the manager and the players from outside.

But Ba is right about the club’s approach. We are being sensible by building the foundations for success. That should set us up for years at the top rather than just being a flash in the pan.

While Man City and PSG were able to throw ludicrous amounts of cash at their problems, Newcastle are taking a more measured approach. The owners haven’t given in to the temptation of bringing in world renowned names. Common sense is prevailing, and it is very ‘smart’ as Ba says.

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