Ever since Aleksandar Mitrovic arrived at Newcastle, he has been unable to live up to the hype that preceded him.
The Serbian striker quickly endeared himself to the fans with his passionate performances, arm flapping and noises in the media, but was never able to consistently perform on the pitch.
Big performances were often hard to come by, with Mitrovic unable to nail down a first team place, particularly since Rafa Benitez took charge of the club.
When the Magpies were relegated to the Championship, it seemed as though a season in the second tier would be the making of Mitrovic, just like it was for former Toon players Fabricio Coloccini and Jose Enrique.
However, even in the Championship, Mitrovic was unable to regularly find the net, instead playing back up behind the likes of Dwight Gayle and even Daryl Murphy.
Suspensions once again cost the 23-year-old this season, with Benitez totally losing trust in the striker who was not able to bring him the goals that Newcastle need to stay in the Premier League.
On transfer deadline day, Mitrovic secured a loan move back to the Championship with Fulham, and he finally looks to be achieving his potential since arriving at Craven Cottage.
Mitrovic has scored two goals so far for the Cottagers, and was key in their huge 2-0 victory over league leaders Wolverhampton Wanderers.
The former Anderlecht man has been performing like the target man Benitez wants, linking up play with his midfielders, winning his battles with centre backs, and more importantly, getting on the score-sheet.
Too often at Newcastle, Mitrovic was on the edge of games, getting involved in silly scuffles with defenders, balls bouncing off his knees and not getting in positions to score goals.
This seems to have changed since he arrived at Fulham, and long may it continue, as it can only be good news for Benitez and Newcastle.